A marketing executive who oversees many aspects of a campaign throughout the entire lifespan of our products and services. An executive that is likely to have a great deal of responsibility early on and will be required to manage their time and duties themselves. These responsibilities can include:
-Overseeing and developing marketing campaigns.
-Conducting research and analyzing data to identify and define audiences.
-Devising and presenting ideas and strategies.
-Promotional activities.
-Compiling and distributing financial and statistical information.
-Writing and proofreading creative copy.
-Maintaining websites and looking at data analytics.
-Organizing events and product exhibitions.
-Using a customer relationship management (CRM) system.
-Coordinating internal marketing and an organisation’s culture.
-Monitoring performance.
-Managing campaigns on social media.
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